Hi. 👋 I'm Bianca. I help course creators & coaches turn proven frameworks into copy that sounds unmistakably like them.

You've spent years developing your expertise. You know your clients inside and out.

You've built something real, something valuable.

So why does your copy sound exactly like everyone else's?

Here's the thing:

Good frameworks are helpful. They give you a starting point. But when everyone stops at the starting point and forgets to add their own voice, their own expertise, their own story — that's when everything starts to sound the same.

Beyond the Fill-In-The Blanks

I'm not here to tell you that proven copywriting principles don't work. They do. That's why they're proven.

But here's what I am here to say: those principles are just the foundation. The real magic happens when we build on that foundation with your unique approach, your specific expertise, and the voice that makes you you.

I help coaches, consultants, and course creators take what works and make it unmistakably theirs. Copy that converts and sounds like it came from a real person who actually knows what they're talking about.

Because that's exactly what it is.

What I Write

Landing pages that capture your unique value (not generic benefits)

Sales pages that feel like a natural extension of your expertise

Email campaigns that sound like you wrote them (because they should)

Ad copy that stops the scroll and speaks to the right people

Launch copy that builds excitement around what makes you different

The Real Story

I'm a freelance copywriter who's been in the trenches with course creators during their launches. I know what it's like when the stakes are high and the copy needs to deliver.

I've written for landing pages that needed to capture attention in seconds. Sales pages that had to convert when it really mattered. Email campaigns that needed to build trust while moving people to action. Ad copy that had to cut through the noise and connect with the right audience.

And I've done it all for my own launches too — which means I understand the pressure, the investment, and the sleepless nights that come with putting your work out into the world.

I know how to use proven frameworks. But I also know that's just the beginning. The real work is in the customization — digging into what makes your business different, your approach unique, your voice worth listening to.

Because cookie-cutter copy won't cut it when you're trying to stand out in a crowded market.

Ready for Copy That Actually Sounds Like You?

If you're tired of blending in with everyone else in your industry, let's have a conversation about what's possible.

Real expertise deserves words that reflect it. Let's make it happen.

© 2025 Bianca Filoteo